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The Most Valuable Space in Your Property Might Be the One Making the Least Money
For decades, commercial real estate has operated around a fascinating contradiction. Some of the most valuable tenants in a shopping center paid the least amount of rent. Department stores often occupied enormous spaces at rental rates well below those paid by smaller retailers. Some even owned their buildings and land. Developers accepted these arrangements because the department stores attracted shoppers, drew other retailers, and helped support higher rents throughout the
Chip Fleming
Oct 164 min read


Most Real Estate Has Everything It Needs. Except a Soul.
Beautiful architecture, impressive amenities, and thoughtful design don't necessarily create a place people care about. What gives a property its soul, and why might that be one of its greatest sources of long-term value?
Chip Fleming
Oct 147 min read


How I Think About Creating Value in Real Estate Today
Over the past two decades, I've worked across a wide range of real estate assets, contributing to more than $150M in property value creation.
Chip Fleming
Jan 510 min read


The Hidden Reason New Developments Underperform (Even in Strong Markets)
New developments don’t struggle from lack of quality, they struggle from lack of meaning. In a crowded market, identity isn’t decoration. It’s performance.
Chip Fleming
Dec 3, 20254 min read


Is Your Space Inviting People In or Pushing Them Away?
The right space can shift perception, spark emotion, and transform your bottom line.
Chip Fleming
Jul 1, 20254 min read


Is Great Hospitality a Thing of the Past?
We’re automating away the very essence of hospitality—connection, care, and human touch...
Chip Fleming
Mar 11, 20254 min read


The Death of Third Places: A Crisis in Community
We’re losing the places that bring us together—and with them, the sense of community that makes us feel connected…
Chip Fleming
Feb 26, 20254 min read


What Makes a Property Worth Coming Back To?
What makes people choose a property, stay longer, and want to return? It goes beyond impressive amenities and the latest trends. The answer starts with understanding what people genuinely value and creating places that deliver it.
Chip Fleming
Jan 15, 20254 min read


The Multifamily Playbook That Unlocked $85M in Value
What does a stack of paperwork in a leasing office have to do with property value? More than you might think. Seven lessons from a multifamily portfolio on the connections conventional reporting can miss.
Chip Fleming
Jan 4, 202512 min read
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