Opportunity
3167 Gallery began as an aging, two-story defense contractor storage warehouse that had been largely untouched for years. Its dark interiors and cold industrial character made it an unlikely setting for creative gatherings. Concerns about safety, limited parking, and other property shortcomings led many to question whether the location could support a viable venue.
Yet demand for creative gathering space was already evident. Following the success of 1835 Studios, requests for events exceeded what that property could accommodate.
The opportunity was to turn an overlooked building into a distinctive venue that met that demand, using its industrial character to create an experience people would seek out.
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Strategy
Reposition the warehouse as a distinctive arts and events venue, pairing the atmosphere organizers wanted with the flexibility their events required.
The strategy built on the property’s industrial character, with adaptable spaces for private bookings and cultural programming that would build an audience. Design, branding, and operations worked together to make the venue compelling to book, practical to run, and financially viable.
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Execution
A setting with character and flexibility
Art, texture, and lighting gave the industrial interiors warmth and atmosphere. The layout connected indoor and outdoor areas while allowing the venue to accommodate different event sizes and formats—from exhibitions and performances to markets, fashion shows, and brand launches.
Outdoor space expanded the usable footprint and gave organizers more options for staging their events.
Marketing that helped organizers envision their events
Branding and photography established a recognizable presence for 3167 and demonstrated the possibilities of the space. Relationships with artists, producers, and local businesses helped turn that awareness into bookings and collaborations.
Programming and bookings that supported the business
Public exhibitions, concerts, and markets introduced audiences to the venue. Private rentals and brand partnerships complemented that activity, combining community programming with commercial bookings.
The revenue model brought together venue buyouts, ticketed experiences, and pop-ups, allowing the property to earn income through several uses.
![Chips Work Portfolio [2024] (27).png](https://static.wixstatic.com/media/170401_93a3df7b747344a1a6657d29c3e48fe5~mv2.png/v1/fill/w_247,h_325,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Chips%20Work%20Portfolio%20%5B2024%5D%20(27).png)
![Chips Work Portfolio [2024] (20).jpg](https://static.wixstatic.com/media/170401_9d86f87b98664201ba68b9d85afe0b53~mv2.jpg/v1/fill/w_481,h_325,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Chips%20Work%20Portfolio%20%5B2024%5D%20(20).jpg)
![Chips+Work+Portfolio+[2024]+(26)1.png](https://static.wixstatic.com/media/170401_9f3595f89b8148d781d467d802bb5f9a~mv2.png/v1/fill/w_481,h_325,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Chips%2BWork%2BPortfolio%2B%5B2024%5D%2B(26)1.png)
Results
Within six months, 3167 Gallery had already become a high-demand arts and events venue, attracting bookings to a location many had previously considered unsuitable.
300%
Revenue growth
60%
Increase in property value
Project Role
Led the repositioning from concept through launch and operations—developing the business model, directing the venue’s design and identity, and overseeing marketing, programming, partnerships, and team development.
Value Created
3167 Gallery gave an overlooked warehouse a new commercial purpose and a role in San Diego’s creative community. Its distinctive setting attracted organizers, while cultural programming brought people together and built an audience for the venue. That combination led to much stronger income and property value.
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